EQNX
Client
EQNX
INDUSTRY
Venture Capital
SERVICES
Strategy - Branding - Web Development - Animation - Print
Overview
EQNX is a venture capital firm set on redefining exclusivity for HNWIs and top-tier LPs. They engaged us to craft a compelling brand strategy and identity—one that would mirror their unique, highly selective investment model while speaking directly to ultra-private investors. We developed the firm’s name and narrative around core themes of mystery and sophistication, defined their verticals of focus, and articulated a thesis that resonates with founders and investors alike. By positioning EQNX as a refined yet forward-thinking partner, we enabled them to build trust, secure exclusive partnerships, and gain traction with the very individuals and institutions that elevate their reputation in highly competitive markets.
Brand
Building on the “Equinox” concept at the heart of EQNX, we drew inspiration from the meeting of light and dark—a symbolic bridge between innovation and investment. Our approach balanced sleek minimalism with nuanced gradients and understated animations, creating an atmosphere that feels exclusive and refined without lapsing into tired tech clichés. The parenthesis motif—echoing two hemispheres in equilibrium—became a subtle visual anchor, reinforcing the brand’s essence of duality: where new frontiers meet steady heritage. By weaving these visuals with a concise yet evocative narrative, we ensured every touchpoint of EQNX communicates mystery, sophistication, and a sense of rare opportunity—precisely aligned with their invite-only venture model.
website
For EQNX’s website, we focused on delivering a seamless, high-end user experience that echoes the brand’s exclusivity and mystery. We custom-coded the site for smooth performance—optimising animation scripts to remain lightweight, even with multiple interactive elements. A sleek light/dark mode toggle lets visitors explore dual brand atmospheres, reflecting EQNX’s core concept of balancing light and dark. Throughout the public-facing portion of the site, the content is intentionally concise, revealing just enough to pique interest without diluting EQNX’s carefully cultivated intrigue. Meanwhile, a gated portal ensures only approved members and investors gain deeper insight into the firm’s deals, data, and opportunities. From the initial user journey to the final member-only access, every detail of the website underscores EQNX’s blend of sophistication and selectivity.
What our clients say
Partnom's team, was professional, responsive, and expertly transformed our vision for EQNX into a stunning, brand & modern website. Their understanding of our investor audience was unmatched.
Clémentine Bouet
Principal, EQNX
Principal, EQNX
