SOBWT
Client
A/O PropTech
INDUSTRY
Venture Capital
SERVICES
Strategy - Branding - Web Development - Animation - 3D Design + Motion
Overview
Despite being a major contributor to global GHG emissions at 37%, the built world is often overlooked in funding for environmental improvements. Recognising this, A/O VC has launched an annual interactive report to track the sector's progress. We're excited to bring their research to life through an engaging + elevated experience.
Brand
For the overall design of the report, we opted for an abstract, minimalist design to symbolize a more sustainable built environment, incorporating materials like glass, metal, and stone. To enhance user engagement, we added an interactive feature where the 3D structure animates in response to cursor movements over its "bricks," making the experience more dynamic and captivating.
Primary colour
Aa1
C-001
Primary Typeface
Roboto Regular
Roboto Light
Roboto Regular
Roboto Medium
C-002
C-003
C-004
C-005
C-006
C-007
C-008
EV Charging
EV Charging
Electrification Harware
website
This report, crafted for both web and print, ensures a seamless experience tailored to each medium for maximum engagement. It harmonises the interactive digital realm with the tangibility of physical pages, ensuring the message of sustainability and decarbonisation is impactful and consistent across platforms. The design is focused on functional adaptability, engaging the audience effectively in whichever format they choose.
