A/O
Client
A/O PropTech
INDUSTRY
Venture Capital
SERVICES
Strategy - Branding - Web Development - Animation - Print
Overview
The challenge was to make sure the new brand and feel of this venture capital reflect their values and positioning with a focus on ClimateTech while mainly being specialised as a Built World VC.
We did a complete rebrand, scrapped away their previous colours composed of pink and blue which made them look more like a social app rather than a serious VC including darker colours and a green accent colour to reflect the green tech side of the businesss.
We did a complete rebrand, scrapped away their previous colours composed of pink and blue which made them look more like a social app rather than a serious VC including darker colours and a green accent colour to reflect the green tech side of the businesss.
Website
For the new website, we completly had to rethink the customer journey. We removed the menu (which had poor traction) and went for tabs instead. We maximised the landing pages by having a ft section related to that page. We really simplified the content to make sure people could easily navigate between all the categories.We also redesigned over 200 thumbnails to make sure the whole imagery sticks to the new feel of the website.
New kid on the block
Website
We carried A/B testing of the website, with continuous monitoring over the following 8 months after launch. With the average duration on the website going from 2min to 8 min per average.
Not your typical vc
Social Media
One of A/O’s mission is to bring awareness to the built world and its many challenges. Through social media post, they educate their audience and bring value wherever possible
Social Media
Once the new brand established, we designed templated visuals for each content pillar of their social media. Since the deployment of the new visual identity, the performance quadrupled for the likes, engagement and clicks on LinkedIn posts compared to 2021, despite posting 40% less than the previous year year.
